Project management
UX Design
Research
A Website Rebirth
From Frustration to Innovation:
A brand new website, literally
Venture into the world of rebranding and redesign through the rebuilding of a website for a company specializing in military unmanned aerial systems.
The project was done as part of my work at UXpert
Project management
UX Design
Research
A Website Rebirth
From Frustration to Innovation:
A brand new website, literally
Enter the realm of transformation as we unveil the journey of rebranding and redesigning a website for a company specializing in military unmanned aerial systems. We delved into customer needs, addressed issues, defined personas and requirements, and restructured content. Collaborating with external teams, we aimed to create a new digital experience in line with the company's new identity and values.
The project was done as part of my work at UXpert
THE TALE BEGINS
When Open came to us about revamping Aeronautics' website to align with their new branding, I stepped into a key role in a transformative project. I took the lead in UX, producing deliverables and presenting them to the client, collaborating closely with brand, UI design, 3D animation, and dev teams.
THE TALE BEGINS
When Open came to us about revamping Aeronautics' website to align with their new branding, I stepped into a key role in a transformative project. I took the lead in UX, producing deliverables and presenting them to the client, collaborating closely with brand, UI design, 3D animation, and dev teams.
The challenge
Transform a conventional and obsolete website into a distinct advantage in a competitive market, while ensuring it meets the needs of its visitors effectively.
The challenge
Transform a conventional and obsolete website into a distinct advantage in a competitive market, while ensuring it meets the needs of its visitors effectively.
The goals
The goals
1
Guide visitors through the digital maze
I focused on creating an intuitive information hierarchy, ensuring users easily find what they need for a smooth browsing experience.
1
Guide visitors through the digital maze
I focused on creating an intuitive information hierarchy, ensuring users easily find what they need for a smooth browsing experience.
2
Craft a credible online presence
Poor and outdated website organization could potentially damage the company's trustworthiness, leaving visitors with doubts about its professionalism and reliability.
2
Craft a credible online presence
Poor and outdated website organization could potentially damage the company's trustworthiness, leaving visitors with doubts about its professionalism and reliability.
3
Elevate above the competition
With credibility on the line, I set to design a website that reflects professionalism, trustworthiness, and reliability to visitors.
3
Elevate above the competition
With credibility on the line, I set to design a website that reflects professionalism, trustworthiness, and reliability to visitors.
Quest
The hypothesis
By creating an organized and user-friendly digital platform that aligns with the company's new identity and values, we anticipate improving user satisfaction, engagement, credibility, search engine rankings, and overall business performance.
Quest
The hypothesis
By creating an organized and user-friendly digital platform that aligns with the company's new identity and values, we anticipate improving user satisfaction, engagement, credibility, search engine rankings, and overall business performance.
Journey of discovery
Collaborating with brand teams and domain experts, I commenced on this adventure.
Journey of discovery
Collaborating with brand teams and domain experts, I commenced on this adventure.
Pic from branding workshop
Know your audience
Stakeholders meetings
Stakeholders meetings
Branding workshops
Branding workshops
Professional interviews
Professional interviews
Company tour
Company tour
Competitive benchmark
Competitive benchmark
Industry terminology
Industry terminology
Know your audience
Start from the basics:
Architecture hierarchy
I studied the existing site,audited it's content, and organized information. This journey led me to craft a structured architectural information map.
Start from the basics:
Architecture hierarchy
I studied the existing site,audited it's content, and organized information. This journey led me to craft a structured architectural information map.
Old site screens
Information tree - Old (left) vs. New (Right)
Information tree - Old (Top) vs. New (Bottom)
User prospective:
What do people want to do here?
The exploration done with Aeronautics product, marketing and sales teams revealed two fundamental assumptions:
The target audience consisted of military and police personnel with well-defined terminology, at different levels.
Visitors typically arrived at the website following specific encounters, such as conferences or meetings. They sought tailored information and experiences.
The exploration done with Aeronautics product, marketing and sales teams revealed two fundamental assumptions:
The target audience consisted of military and police personnel with well-defined terminology, at different levels.
Visitors typically arrived at the website following specific encounters, such as conferences or meetings. They sought tailored information and experiences.
After defining these aspects, I sought to understand the diverse needs of military personnel, to tailor the solution:
After defining these aspects, I sought to understand the diverse needs of military personnel, to tailor the solution:
The explorer (by environment)
Interested in exploring various solutions within the warfare environment or drone family.
The explorer (by environment)
Interested in exploring various solutions within the warfare environment or drone family.
The know-it-all (by page)
Arrived with a specific purpose, seeking precise information on systems, about the company, or a way to connect.
The know-it-all (by page)
Arrived with a specific purpose, seeking precise information on systems, about the company, or a way to connect.
The Potential Employee (career)
Primarily interested in learning about the company's nature and work-life.
The Potential Employee (career)
Primarily interested in learning about the company's nature and work-life.
The enchanted outcome
I extensively gathered requirements and conducted feasibility checks to ensure the ideas complied with regulations and could be developed.
After establishing the initial site flow, I dived into high-fidelity wireframes to grasp the app's functionality practically, emphasizing the user's journey.
The enchanted outcome
I extensively gathered requirements and conducted feasibility checks to ensure the ideas complied with regulations and could be developed.
After establishing the initial site flow, I dived into high-fidelity wireframes to grasp the app's functionality practically, emphasizing the user's journey.
The UX result
High fidelity prototype
A website that assists it's professional users in finding the right system for their needs. Users can navigate according to their responsibility domain, whether system or environment oriented, as well as conventional navigation.
A website that assists it's professional users in finding the right system for their needs. Users can navigate according to their responsibility domain, whether system or environment oriented, as well as conventional navigation.
Moreover, integrating graphical and animated elements during the high-fidelity UX phases aimed to craft an experience aligned with the brand's innovative values and distinctiveness, setting it apart from competitors.
Moreover, integrating graphical and animated elements during the high-fidelity UX phases aimed to craft an experience aligned with the brand's innovative values and distinctiveness, setting it apart from competitors.
Arriving at the site, users can either navigate through traditional pages or explore by system type.
Users can also explore systems tailored to specific environments: border, land, or sea.
Some mobile screens
The Design
Once approved, the UX delivarebals were transitioned to full GUI design and 3D animation.
The UI design phase was seamlessly entrusted to the expertise of OPEN.
The Design
Once approved, the UX delivarebals were transitioned to full GUI design and 3D animation.
The UI design phase was seamlessly entrusted to the expertise of OPEN.
Handoff annotations example
FInal designed screens
Happily ever after
Following the launch of the new website, Aeronautics began receiving overwhelmingly positive responses. Customers expressed great enthusiasm, marking the beginning of a promising chapter in this journey.
Happily ever after
Following the launch of the new website, Aeronautics began receiving overwhelmingly positive responses. Customers expressed great enthusiasm, marking the beginning of a promising chapter in this journey.
Let’s talk
mayag86@gmail.com